Know before you go

Local Resources & News

Guides, worksheets and straight talk about the Southwest Florida market — updated as the coast changes.

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Guides & Worksheets

SWFL Relocation Guide

Neighborhoods, insurance, schools and a 12-month moving timeline.

Home Seller's Prep Checklist

Room-by-room prep with the repairs that actually return money.

Rightsizing Planner

A six-month sorting, selling and moving worksheet for families.

SWFL Home Sellers & Relocation Guide

Pricing benchmarks, moving timelines, insurance basics and a room-by-room prep checklist for the Gulf coast.

From the desk

Market Updates & Local Insight

Market Updates

SWFL Market Update: What Sellers Should Expect This Quarter

Inventory, days on market and price-per-square-foot across Naples, Bonita Springs, Marco Island and Fort Myers.

July 2026

Relocation

Insurance, Flood Zones & Elevation: A Relocation Buyer's Primer

The three numbers every out-of-state buyer should ask for before writing an offer on the coast.

June 2026

Senior Transitions

Rightsizing Without Regret: A Six-Month Timeline

How families sequence sorting, estate sales, listing prep and the move into a smaller luxury space.

June 2026

Selling Strategies

Staging a Longtime Home Buyers Will Fall For

Where to spend, where to stop, and the rooms that actually move the appraisal needle.

May 2026

Local Lifestyle

Naples vs. Bonita Springs: Choosing Your Coast

Dining, boating, golf and commute realities in two very different corners of the same paradise.

May 2026

Selling Strategies

The Seller's Pricing Window: Timing Your SWFL Listing

Seasonality is real down here. Here is how snowbird season shapes your listing calendar.

April 2026